Workflow · v1.0.0
How to Compare Growth Experiments Before You Run Them
Decide which growth idea to test first with the money and time you have.
What you need
- • Your list of ideas
- • Monthly budget and hours
- • Current conversion and revenue figures
Connections
- • Optional: analytics or ads accounts for real baselines
Steps
1. List the ideas
Write each as a change, the audience it reaches and the number it should move.
2. Attach evidence
Note what supports each idea — data, customer quotes, competitor proof — and how strong it is.
3. Estimate value
Expected change × the revenue that number drives, using your real baseline.
4. Cost and time
What it costs and how long until there's a readable result.
5. Choose
Rank by value per dollar and time, respecting your constraints, and set the stop rule.
Illustrative example — three ideas for an online store
Illustrative example, not a customer result.
- Free shipping over $60: strong evidence (cart data), $400 cost, 3 weeks
- New Instagram ads: weak evidence, $1,500 cost, 4 weeks
- Checkout simplification: moderate evidence (drop-off at step 2), $800 cost, 2 weeks
- Run first: checkout simplification — highest value per dollar and fastest result
What you get
- • Experiment comparison with evidence strength
- • Ranked queue
- • Stop rule for the first test
Known limits
- • Estimates depend on the baselines you provide.
- • One test at a time per page keeps results readable.