Workflow · v1.0.0
How to Prepare Your First Google Search Campaign
Prepare a first Google Search campaign that is ready to review and launch paused.
What you need
- • Your website
- • What you sell and to whom
- • A daily budget you're comfortable testing
Connections
- • Google Ads account (only to create the campaign)
Steps
1. Pick one conversion
Decide the single action that counts — a signup, a booking, a purchase — and set up its conversion tracking first.
2. Choose buying-intent keywords
Phrase and exact match terms people use when they are ready to act, plus negatives that block job seekers, templates and research-only searches.
3. Write the ads
Up to 15 headlines (30 characters) and 4 descriptions (90 characters), every claim true of the page they land on.
4. Check the destination
The landing page must repeat the ad's promise and make the conversion obvious.
5. Create paused and review
The campaign is created paused with the budget, location and language set; nothing spends until you turn it on.
Illustrative example — a mobile dog-grooming business
Illustrative example, not a customer result.
- Conversion: booking request form submitted
- Keywords: "mobile dog grooming near me", [mobile dog groomer austin], "dog grooming at home"
- Negatives: jobs, salary, course, diy, school
- Headline: Mobile Dog Grooming in Austin · Description: We come to you. Book online in 2 minutes.
- Budget: $30/day, created paused
What you get
- • Campaign blueprint with ad groups, keywords and negatives
- • Ad text within Google's limits
- • Conversion tracking checklist
- • Paused campaign once an account is connected
Known limits
- • Costs per click are estimates until the campaign runs.
- • Launching needs your Google Ads account and your approval.